
Agency Rebrand
New Name. New Look. More Services. Same Excellent Care and Support.
During the past 40 years, Lower Cape Fear Hospice has expanded into additional locations, merged with Mercy Care in South Carolina, and added additional types of services, while always providing support and care for individuals and families in our local communities. Changing our name to Lower Cape Fear LifeCare reflects our ability to serve more patients and families affected by changing healthcare needs.
Along with changing our name, we wanted a visual change to represent the ways we are moving forward and expanding. Our new logo represents the history of Lower Cape Fear Hospice and Mercy Care, as well as the future of our agency.
2020 CHPRM Golden Tusk Award
Image/Brand Marketing - LifeCare Rebrand
2020 CHPRM Wallie Award
Logo - Lower Cape Fear LifeCare Logo
Carolinas Healthcare Public Relations & Marketing Society
2021 Aster Award - Gold Winner
Lower Cape Fear LifeCare Logo Design

Logo transformation animation
What is LifeCare Commercial






2021 Aster Award
Silver Award
Magazine Advertising




